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Adsterra vs AdSense: Which is Better for Publishers?

AdSense vs Adsterra

Last Updated on April 1, 2023 by kavin

As a publisher, choosing the right ad network can make all the difference in your revenue. Adsterra and AdSense are two of the most popular ad networks for website monetization, but which one is better for you? In this blog post, we’ll compare Adsterra and AdSense, and help you make an informed decision.

 

I. Introduction

As website owners and publishers, generating revenue is crucial to keep our online presence up and running. One of the ways to do that is through advertisement. But it is crucial to choose the right ad network that can maximize your revenue. This post compares two popular ad networks, Adsterra and AdSense, to help you find the right one for your website.

 

II. Adsterra vs AdSense: Overview

Adsterra has been around since 2013 and offers various types of ads such as display banners, popunders, and direct links. On the other hand, AdSense has been a popular choice for website owners since 2003 and offers display banners, text ads, and link units. Adsterra has a minimum payout threshold of $100, while AdSense has a minimum payout threshold of $10. In terms of rates, Adsterra offers higher CPC and CPM rates than AdSense.

 

III. Adsterra Review

A. Pros for Publishers

Adsterra offers high rates for CPC and CPM, as well as a wide range of ad formats. Publishers can also enjoy a variety of features, such as anti-adblock, multiple ad formats, and advanced targeting. Moreover, Adsterra offers dedicated account managers for publishers to assist them with their ad campaigns.

 

B. Cons for Publishers

The minimum payout threshold of $100 can be a bit high for small publishers, and there have been some complaints about customer support.

 

IV. AdSense Review

A. Pros for Publishers

AdSense has been around for a long time and is a trusted platform for website monetization. It offers a range of ad formats, including text ads, display banners, and link units. Moreover, the payout threshold of $10 is much lower than Adsterra.

 

B. Cons for Publishers

AdSense has strict policies and guidelines that can restrict certain types of content or niches. The platform is also known for disabling accounts without warning, which can be frustrating for publishers.

 

V. Comparing CPC and CPM Rates

In terms of CPC and CPM rates, Adsterra generally offers higher rates than AdSense. However, it’s important to note that this can vary depending on factors such as website niche and traffic. Adsterra also has a higher fill rate than AdSense, meaning that more ad requests are likely to be filled with an ad. In terms of ad quality, AdSense is known for having high-quality ads that are relevant to the content on the website.

 

VI. How to Choose Between Adsterra and AdSense?

When it comes to choosing between Adsterra and AdSense, there are several factors to consider.

Here are some tips to help you make the right decision:

Consider your website niche: Adsterra may be a better choice for websites with high traffic in certain niches, such as gaming or adult content. AdSense is a better option for websites with a more general audience.

Evaluate ad format preferences: Adsterra offers a wider range of ad formats, including popunders and direct links, while AdSense focuses more on display banners and text ads.

 

Analyze revenue goals: If your goal is to maximize revenue, Adsterra may be a better option due to its higher CPC and CPM rates. However, if you prioritize a reliable payout process and lower payout threshold, AdSense may be a better option.

 

Consider ad quality and relevance: AdSense is known for offering high-quality ads that are relevant to the content on the website. If this is important to you, AdSense may be the better choice.

 

 

VII. Conclusion

Choosing the right ad network is essential for website monetization success. Adsterra and AdSense are both popular options, but each has its own advantages and disadvantages. By considering factors such as website niche, ad format preferences, revenue goals, and ad quality, you can make an informed decision about which network to choose. Remember to always track your revenue and analyze your data to optimize your ad strategy.

 

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